Archive for the ‘link building’ Category

So is buying old domains a good strategy for SEO…?

A couple of years ago I decided to research the SEO strategy of buying and acquiring old domains for the purpose of increasing natural rankings.

Before I tell you some of the strategies, here’s some information on a domain I purchased that goes against all the theories about resetting the rankings of a domain when the WHOIS information is changed.

I bought the domain www.3business.com from pool.com which is a drop domain catching service, and after 1 month transferred the domain to a new ISP, changed the DNS and hosting. A new Joomla site was installed and I built a few links to it and it still has its original ranking and page rank. This is now a quality web directory and is used for directory submissions.

Since then we have bought many domains, moved them etc and have never experienced a drop in page rank. There may be a drop in natural keyword rankings temporarily, but this is not something to worry about if you the domains purpose is for back links. As long as the domain maintains its page rank – that’s what matters!  To reinforce this point! Would Google penalise you for selling your domain or moving it from a poor web hosting provider. I doubt it!

We also study the backlinks of a lot of competitor sites before we engage with our clients, and time and time again, and I see keyword rich domains being used for back link purposes for a lot of the top ranking sites on the first page of Google.  These domains are sometimes purchased new and sometimes they are acquired and bought from the various domain drop catching services like Snapnames.com, Enom.com or Pool.com. These domains are not used for 301′ng purposes but for placing back links on to the target sites home pages and inner pages. This is a viable strategy for SEO link building, and is a strategy that is used by many.

Example: A website that is targeting ‘water sports’ keyword phrase.

A. SEO Short Term Strategy: Buying old domains.

(1)  Search for some relevant keyword rich domains that are up for auction, sale or about to expire. Go Daddy has an auction section where you can bid for domains.

Other places to get domains is www.pool.com where you can create an account and start searching for domains straight away.

Here’s a search on domains with the key phrase ‘water sports’

Here you can see some potential domain names that require some further research.

(2) Analyse the page rank, back links and check the SEO ranking using opensite explorer – a great free SEO tool.

This will confirm what the linking sites are and if the anchor text is relevant.

(3) Once you have found a well matched domain, make a bid and wait to see what happens.  If successful all you have to do is wait 30 days before you can change the registrar.

One disadvantage with pool.com is that they do not have a domain forwarding service so you have to move the domain out if youd don’t want to pay their high hosting prices.

B. SEO Longer Term Strategy: Buying new domains

(1)  Purchase 2-3 new domain names with the word ‘water sports’ in it. Try and restrict the domain names to 3 words and avoid hypens if you can. eg. www.waterfeaturesuk.com

(2)  Populate these sites with different content that is relevant to your target keywords.  20 pages for each site.

(3)  Build links to these sites and aim to gain page rank of 2 with in a year. You will need to build back links using a mix of social media and other sources. Be sure to use the domain name as the anchor text from the backlink – this will give the site a natural link profile.

(4)  Use the domains and back link to your home page and inner category pages. Do not 301 the whole domain as the domain being 301′d will lose authority due to de indexing of the site. The backlinks to the 301′s site will still be passing link authority, but

(5)  You could 301 one of these domains

There is another way to purchase dropped domains by becoming a name registrar and building your own drop catching system but this option requires some technical expertise and a small pot of money. Only worth doing if you run a lot of website businesses.

Rankability can advise your company and implement these types of SEO strategies to get you to the top. Speak to one of our SEO consultants to find out more…

There are a myriad of web directories out there that are available to submit our sites for SEO purposes. But how effective are they in the world of SEO in improving rankings in the natural searches?

Our SEO research team have been analysing online businesses and link building profiles for a  few years now and have revealed some interesting information in the area of link building.

Here’s a brief in site into Link Building from Directories:-

Many SEO companies submit their clients sites to web directories, but it’s not advisable to over do it. There’s no use in submitting to all and sundry and expecting good rankings.

The link building secret is to be selective.  Ensure you submit to the most appropriate category – an obvious one.  Often directory web masters do not provide a particularly useful and maximised SEO friendly environment- they use the default category listings and some don’t even have a keyword rich title tag. Try and submit to only quality human edited directories that are within your niche and preferably have your targeted keyword in the domain and certainly in the Title tag of the category page you are submitting to.

Here’s an example: If you have a car site selling used cars, and you are looking for a good directory to submit to, you want the category to be called ‘cars’ or ‘used cars’, NOT  ’automobiles’. In this instance the directory web master should rename the top level category to ‘Cars’.  Some submitters don’t realise that this is important and just submit anyway.

Are Web Directories a Viable Source for quality Links?

Yes and No! You didn’t expect to get a straight answer did you? To put this answer in to context; Yes, they can be if not over done and kicked the ass out of! No if they are not part of a wider varied link profile from other types of link source. (Social Media, niche sites/blogs etc). You may have a site that doesn’t match a category for keywords so adding your site and links to directories is probably not the answer on the whole.

Also check how many other listings are in that category as well as the page rank of the page you are linking from – too many out bound links will only dilute your own link.

Maintaining a less than 20% back link volume from directories would be a smart SEO strategy for any site in the ever increasing complexities and cleverness of the Big G algorithm.

Our experience is that if you want to achieve top 3 rankings on Google, you have to be the best and use a link building strategy that is better than your competitors.  If the top 3 competitors  have kicked the directory submissions method into touch, and mostly have niche related links, then you are going to have to do better than directory links.

Look out for the next post on ‘Are article submissions still effective?’ next week…