Online Reputation Management & Brand Protection

Rankability can help you protect your on-line brand and company reputation on the internet. We know how important it is to have a positive image, and how negative news can damage your company standing. Customers and clients can be so easily influenced by what they read on-line whether it’s true or not. Many users will often click on a companies negative results when it is placed just below the company website.

And now with the auto complete function used by most of the search engines now a days, can often highlight an unwanted search phrase. Common issues companies are faced with are from a loose comment on a blog or review web site; from a disgruntled customer or ex-employee or even one of your competitors. Has someone posted a scam related message about your company or is there a similar company with the same keyword in their domain, that could confuse and put off a potential customer of yours.

Unfortunately, news is propagated around the internet very differently from the older days of just having newspapers. These unwanted comments are there for everyone to see 24 hours a day, 7 days a week; long gone is the saying ‘todays news is tomorrows chip paper. If you don’t tackle negative press and comments promptly and they show in the first page of Google’s results then it’s likely to attract even more adverse comments.

So your companies on-line reputation needs to be managed and and we can help move the negative results off the radar and move the positive messages up in search engine results. Rankability will focus on developing a strategy to feed positive on-line content and suppress the first couple of pages and help cut off the unwanted news from the search engines. Taking preventive on-line reputation measures before any issues arise is obviously a better option – we can help your brand dominate the search engine results (SERPS) before any negative comments appear. Get in touch TODAY!

Your Companies Online Reputation Matters

A dirty stain on your companies reputation can have a diverse effect on your potential and existing customers attitudes towards you and your products. Sometimes, it can be the the in-obvious that can affect your sales, for example, an online e-commerce site only displaying delivery costs after asking for all your address details can have a negative impact on your sales conversions.

If you are wanting to project a positive experience then you need to ensure that your companies image is squeaky clean throughout the online arena; blogs, review sites, forums, the on-line press and social networks.

Search Engine Results Sculpting (SEO)

We can help control and influence your search engine results for any of your chosen keyword phrases for your own and other 3rd party web sites. We are experts at sculpting the results in all search engines Google, Yahoo & Bing.

Our ranking optimisation services cover a variety of advanced SEO techniques including; keyword research to title tag optimization, on page copy writing, code validation, image and video optimisation, social media, web 2.0, one-way links, directory placement and video optimisation, press release creation and distrbution, article writing and submission, and on page SEO copy writing.

Tip: You may not realise but it’s illegal in the UK to use a competitor brand or name in a web site’s meta tags. The title tag is the most influential tag and is a technique often used by review sites. We will help remove these pages if they are causing concern.

Online Reputation Resolution & Problem Prevention

Our on-line reputation management services will cover the following:-

- Alert you to any new negative content appearing about your business.

- Manage your on-line social network profile.

- Be proactive and produce positive content.

- Help advise and assist on negative and in appropriate content.

- We can help you remove negative and incorrect information from websites

Celebrity Reputation Online – Damage Limitation

If you are a celebrity, and reading this page, depending on how popular you are, there could be someone else writing about you this very moment on some blog or obscure web site you’ve never heard of..? After just 2 minutes, these comments could have been read by another 10 people on Twitter or any of the other social media sites. Within 24 hours this content may have been picked up by Google and other search engines and it’s too late to do anything about it! Not having control of your on-line persona and social media profile can be worrying and could cost you dearly if it is not managed.

We will monitor and protect your on-line reputation. We work closely with PR companies, celebrity agents and solicitors to offer a full service to defend your reputation online.

As experts in online marketing, we are here to help preserve your business reputation and clear your name. If you need help with your online reputation then please give us a call TODAY