Adwords Ruling on Gambling in UK

From 16th January 2009 Google have lifted the ban on the advertising of Gambling sites on AdWords for UK and other countries. Advertising of gambling is now allowed in the UK.

This opens up gambling sites to the massive opportunities offered by the AdWords system to online Poker and Bingo web sites.

If you have a gambling website and you would like to run adwords, then you can take advantage of Rankability’s AdWords expertise.

If online casinos and betting shops want to use Google adWords all they need to do is set up an adwords account and fill out some legal declarations. They can now advertise their sites as long as they are only targeting a UK audience.

The requirements are as follows:

Requirement 1: Register your company with the gambling commission

Requirement 2: Only target online users 18 and over.

Requirement 3: Provide a link on your website to gamblingaware.co.uk/gamcare.org.uk which should be prominently placed with good visiblility.