Website Analytics & Analysis

Would You Like To Improve Your Websites performance?

Is your website not performing or converting as many sales as you would like? We can help you analyse your existing website, user behaviour and help improve the performance in converting your visitors to sales and maximising your profits. It’s the marginal gains that could mean the difference between success or failure. A better optimised performance on one of your landing pages can convert to thousands of pounds more profit for your business.

So you’ve invested time and resources in SEO and/or PPC to drive lots of targeted traffic to your website, but you’re website still isn’t converting those new visitors into paying customers?  This can be typical of most sites – often they fail to capitalise fully on their traffic.

We can fix this problem with A/B Ratio or Multivariate Testing   – our innovative new Testing & Analysis department who are experts in their field.  We can dramatically boost your website’s potential to convert visitors into paying customers.

Our results speak for themselves – some of our customers have more than doubled their sales within the first 3 months of testing using our service. Getting new customer sales could turn your business around. Get in touch today!

 

To request a FREE consultation, click below

Why do you need to analyse Your Website Content?

Attracting high quality traffic to your website can get really expensive over time, so it’s essential to maximise the value of each visitor by taking every opportunity to drive up conversion rates. More and more people are spending on line and ecommerce is king, but it’s also getting harder to compete at the top in the online arena, and the competition is only going to intensify.

Leakage of hard-won traffic due to weak website design and poor page layout undermines your whole SEO and internet marketing strategy, needlessly reducing your ROI. Multivariate Analysis can help prevent leakage, giving you a clear tactical advantage and maximising your ROI.
Multivariate Analysis – is safe and cost effective for your business.

Not only can Multi-variate testing help significantly improve your website’s conversion rates, it’s also safe and easy to implement and doesn’t impede on your site’s existing standard of SEO.  It even ensures that individual users experience the same re-design each time they visit your website during the multivariate testing phase, avoiding confusion and eliminating the potential of losing disenchanted users.

SEO & Multivariate Analysis – no point in having one without the other.

We can merge a thorough Multivariate Analysis and testing regime with a bespoke SEO strategy to comprehensively optimise your whole search-to-conversion cycle. A flexible and meticulously controlled end to end internet marketing plan can increase your ROI and significantly boost the profitability of your website.

Need Help With Google Website Optimizer or Analytics?

We can help you in implementing and executing your optimisation test plan by providing one off consultancy in helping your business setup and configure Google Website Optimiser.
Website analysis and  testing comes in two forms of implementation; A/B Ratio testing and/or multivariate testing.

A/B Ratio testing: is based on creating and publishing two or more pages with varying content using unique URL’s, and finding out which one performs better in converting your visitors. The pages may show a different image or simply be a different colour.

Multivariate testing: is more comprehensive and flexible and involves comparing the performance of content variations in multiple locations on a page.

First you choose the page(s) you would like to test and the various sections within the page – for example; headlines, images, colours, buttons or promotional copy.

Select a final page that will represent a completed goal, like the final payment page or newsletter sign up page.

Next your web designers/developers will need to implement and configure the tracking code to your website and test.

AB Ratio Testing & Analysis: the experiment of design

AB Ratio Testing is the process of helping you improve the effectiveness of your website in getting a return on your investment. By allowing you to test different pages with varying content (eg. images, headlines), you can determine what will best attract users and lead them to buy your products or sign up to your offers.

Multivariate Testing & Analysis: convert visitors to customers

We use web analytics tools to identify exactly where your website is letting you down – then we simultaneously test a series of re-designs of the under-performing pages on a live sample of your traffic. After the testing we help you implement the most successful re-designs that could dramatically increase your sales.  Our multivariate testing  service has helped some of our clients more than double their sales in just 12 weeks!

Multivariate Analysis is a method that enables us to simultaneously test different variations of your website’s design. It helps us find out which features and design characteristics conspire most effectively to convert your visitors into paying customers or strong leads. “Multivariate Analysis – intelligent websites are adaptable and profitable.”

Process: how do we do it?

By using SEO and various analytical tools, we can study the behaviour of your visitors and scrutinise every aspect of your website in order to nail down exactly where it’s failing to seduce your potential customers.

1. We first get under the skin of your business and understand who your customers are, study your analyics, demographics, commercial objectives and targets.

2. Next we formulate a plan involving number of various tests designed to find out what will work best for your site.

3. The creative development and technical configuration changes are then implemented to your site.

4. Live testing and monitoring to capture real time activities and data.

5. The results are then produced and presented to you.

6. Refine Tests – Specify new tests and roll out.

Some typical features that can be tweaked during the Multivariate Testing phase:

* Calls to action – find out which ones make most people click

* Buttons – discover best text, design and positioning for clickable functions

* Headlines – identify the headlines with the strongest pulling power* Colours – simply changing colours can have a dramatic effect * Images – which images best complement the conversion process

* Checkout procedure – streamline and simplify to increase conversions

* Content/Copy – tweak content to better target potential customers

* Layout / design/ colours – focus customers on key elements of the page

* Special Offers – test effects of giving prominence to promotions and special offers

Shopping Cart Abandonment: prevention of lost  sales

Bounce rate and shopping cart/check out abandonment rate can be frustrating and your business could be losing un-necessary sales and profit. We can help you solve this and gain new customers and keep them.

We create funnels to monitor where your customers are leaving the check out process and find out why this is happening. We help decrease the number of visitors abandoning your site at the various stages, to increase the number of completed sales conversions.